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Author: Happy Communications

The key to engagement

July 9, 2019July 9, 2019 Happy Communications

I promise you it’s not hard. Would it be of a massive surprise if I said the key to engaging your team / audience is speaking and responding to them, being honest, and wait for it… listening. <GASP> I know… I worked at an international company for five years within their Internal Communications team. A… Continue reading The key to engagement

Working in PR – some things never change

April 23, 2019April 23, 2019 Happy Communications

When I started my career in PR, at Beattie Communications, we faxed releases to journalists as a back up to an email, measured our coverage with a ruler, there were no smart phones, and social media, well facebook, was just getting a following. During my career I’ve worked on global and national brands, local independent… Continue reading Working in PR – some things never change

Working mum

April 6, 2019April 6, 2019 Happy Communications

A few weeks before I found out I was pregnant I was told I was in line for a promotion. My manager had just left, an interim in her place. I was to shadow the interim, soak in her teachings, finish my diploma and then I could take the next step in my career. I… Continue reading Working mum

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It's a special one this weekend. My husband's birthday. We're having a bit of a party tomorrow and a slow day Sunday starting with a fry up and ending with a roast. Perfect 😊 Without him I wouldn't be doing this. He has 100% supported me every step of the way and I just want to take the opportunity to publicly thank him. He's my rock and although he leaves crumbs everywhere he goes he's a keeper. Happy Birthday for Sunday Mike! May you get sleep, beer and bacon this weekend!
I had the most beautiful yoga class today with the wonderful @lucyhibben She started with asking us all what had made us happy in the last 24 hours. For me it’s this. Good friends, our children adoring each other, and being in the open letting them be children. Getting outside is so good for the soul. This is what it’s all about for me. Thank you for another great class Lucy 💛🙏 @nationaltrust @wimpole_estate_nt #gratitude #Cambridge #thankful #mymotivation #happyplace
There’s a report out today by PR Week and Cision identifying trends shaping communications in 2019. The global survey has identified that journalists still have the biggest influence on consumers - over bloggers, influencers, and peers. The level of trust I guess, the unbiased endorsement, there’s no risk of content being paid for without being marked as such. Other takeaways Instagram / Facebook and Twitter the most important social channels (Instagram climbing in importance), and 58% of respondents say that paying influencers will be an important part of their 2020 strategy. #foodforthought #pr #socialmedia #communications #prweekglobalcommsreport #cambridge
Humphrey will be replying to any queries today... 😻💛 #thiscatisamedicalmarvel #cambridge #fridayfun
From 2020 I’m going to be offering a new service - bespoke Comms Consultancy sessions. Essentially three hours of my time dedicated to you and supporting you through whichever comms issue you’re facing. So it could be you want support with writing a press release and guidance on how to approach journalists and who to speak to, or you want to pull together an employee engagement strategy, maybe help with planning your next three months social media. My clients are generally on a monthly retainer or a project such as copywriting services for a new website or brand overhaul project management. This service allows those who don’t want to invest in long term comms support to get the expertise that can then set you on your way. Prior to the session we will have a chat about what you’re looking for to make sure your three hours are productive. Get in touch for more info 💛 #CommsConsultancySessions #PR #socialmedia #marketing #employeeengagement #supportingsmallbusinesses #smes #cambridge #cambridgeindependent
Customer service. I had a bad experience recently. A couple of weeks ago I signed my youngest up to swimming lessons. On Wednesday he cut his head open. I let them know and asked how I could signup for next term. The company replied just letting me know about signing up to next term, no mention or concern / compassion towards my son. How did that make me feel? Like they only cared about my money. And seriously considering not enrolling for next term with them. I get it businesses need to make money, but consumers have choice. Your company needs to stand out for the right reasons. It needs to make your customers feel. Feel the right feelings! If you have good customer service your customers become your advocates. They recommend you, they talk about you on their social media, they come back. It would have been so easy for the woman emailing me to just put one line in her email ‘hope your son is ok’ ‘sorry to hear that’. I would have felt valued, like they cared. Like they listened. Your reputation is everything. It can make or break you. You may be doing everything right but if those in direct contact with your customers aren’t living to your values, representing your company in the best light it’s not enough. #pr #customerservice #cambridge #valuesledworking

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  • The key to engagement
  • Working in PR – some things never change
  • Working mum
  • One month in
  • Success – what does that mean to you?
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